Digital Engagement

Digital Engagement

Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Book - 2009
Average Rating:
Rate this:
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digitalmarketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver - tweak websites to improve conversions and traffic flow - master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of keyvendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Publisher: New York, NY : American Management Association, c2009.
ISBN: 9780814410721
0814410723
Characteristics: xii, 244 p. : ill. ; 24 cm.
Additional Contributors: Heyman, Bob 1948-

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at PDL

  Loading...
[]
[]
To Top