Better Make It Real

Better Make It Real

Creating Authenticity in An Increasingly Fake World

Book - 2010
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A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.

* Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types

* Offers a step-by-step process leaders of any organization can apply and benefit from

* Draws directly from Kahler Slater's case files

Publisher: Santa Barbara, Calif. : Praeger, c2010.
ISBN: 9780313376801
Characteristics: xix, 173 p. : ill. ; 25 cm.


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