Black Business Secrets
500 Tips, Strategies, and Resources for the African American EntrepreneurBook - 2010
Black business secrets challenges you to develop the entrepreneurial mind-set and real-life skills that African American business owners must master to compete in a world where most new companies fail within three years. Lee focuses his entrepreneurial lens on subjects like separating black business facts from fiction, building your entrepreneurial muscles with a real business plan, developing brand-building best practices, and discovering if you have what it takes to endure short-term failure to achieve long-term success--P.  of cover.
Publisher: New York : Smiley Books, c2010.
Edition: 1st ed.
Characteristics: xiii, 291 p. ; 23 cm.