Split-second Persuasion

Split-second Persuasion

The Ancient Art and New Science of Changing Minds

Book - 2011
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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst--Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it's not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton's fascinating and provocative book will help anyone tap into the power of split-second persuasion.

Publisher: Boston : Houghton Mifflin Harcourt, 2011.
Edition: 1st U.S. ed.
ISBN: 9780151012794
Characteristics: 296 p. ; 24 cm.

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modestgoddess
Feb 06, 2015

I enjoyed this, and it's certainly full of interesting facts and fun little tests and quizzes and brain teasers. But - it almost seems to promise that it will teach you the art of split-second persuasion, and it doesn't do that. A good read nonetheless, especially for anyone interested in human psychology. My favourite story is the one in which a psychopath the author knows, deals most interestingly with a robber who breaks into his house in the middle of the night....I would never have thought of that. :-)

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NathanaelJ
Oct 23, 2012

Awesome!

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Aquaman31
Oct 23, 2012

Fascinating and readable. Highly recommended!

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russtm
May 28, 2012

Extremely readable and enjoyable. Recommended.

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Aquaman31
Oct 23, 2012

Aquaman31 thinks this title is suitable for 16 years and over

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Aquaman31
Oct 23, 2012

"The wisest men follow their own direction" -Euripides

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