Winning the Story Wars

Winning the Story Wars

Why Those Who Tell--and Live--the Best Stories Will Rule the Future

Book - 2012
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Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Publisher: Boston, Mass. : Harvard Business Review Press, c2012.
ISBN: 9781422143568
1422143562
Branch Call Number: 658.802 SACH
Characteristics: viii, 264 pages : illustrations ; 24 cm

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