Winning the Story Wars
Why Those Who Tell--and Live--the Best Stories Will Rule the FutureBook - 2012
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Publisher: Boston, Mass. : Harvard Business Review Press, c2012.
Branch Call Number: 658.802 SACH
Characteristics: viii, 264 pages : illustrations ; 24 cm